🔥Overview🔥

As a Senior Media Buyer with a focus on native and display advertising, your core area will be running, testing, and optimizing BUBS Naturals' native/display/programmatic campaigns. You will have extensive experience, and your role will require you to lead our native and display channels and take initiative to drive strong growth.

Note: This is not a laptop casual lifestyle job, you must be available between 9-5 PST and reactive on slack if needed.

💻 Platforms

Facebook / Instagram / Meta
Snapchat
Tik-tok
Google
Bing

✅ Role & Responsibilities

Work with internal team and external partners to strategize/manage/execute a strategy that directly supports efforts to increase sales, revenues, and profits for bubsnaturals.com.
Design, execute, and maintain ROI-focused campaigns.
Use deep industry knowledge to develop and optimize strategies, ads, pre-landers, and landing pages to improve conversion rates throughout the funnel.
Manage all components of native and display campaigns from conception to creative to execution to analysis.
Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance.
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls.
Manage effective and proactive digital outreach programs and eCommerce content optimizations to drive qualified traffic and greater conversion online, and analyze performance.
Run frequent traffic and site conversion reports in Google Analytics; analyze data and make media optimization recommendations.
Report on media performance and testing strategies.

🎓Requirements

3+ years of paid media experience, either in-house or agency.
Channels experience including paid search, display, social. Influencer, affiliates, podcasts, and other channels are a plus.
Experience in consumer (DTC) eCommerce industry, preferred.
Experience with conversion optimization through landing page development, testing, and ad/funnel optimization
Passion for marketing. You stay up to date on the industry, platforms and changes as they roll out.
Deep familiarity with CPA, CPC, CPM, and LTV.
Deep understanding of paid marketing channels (Social, Display, Affiliate, Search, Mobile).
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to synthesize complex ideas into actionable recommendations for senior executives.
BA/BS degree in business or a related field preferred, but not required.
Experience with Web & App Tracking/Attribution (preferred)